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Start Ready Book Cover
Personal Finance

Start Ready

The financial playbook for building a life you can afford to risk.

281 pages · PDF · Available on Amazon

$9.99 one-time
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  1. Part I: The Foundation
  2. Your Financial Starting Position
  3. How Money Actually Works
  4. Budgeting Without the Spreadsheet Fantasy
  5. The Emergency Fund
  6. Part II: Debt and Credit
  7. How Credit Works
  8. Good Debt, Bad Debt, and the Debt That Kills Quietly
  9. Student Loans
  10. Getting Out of Debt
  11. Part III: Earning and Taxes
  12. Salary Negotiation
  13. Income Diversification
  14. How Taxes Actually Work
  15. Tax-Advantaged Accounts
  16. Part IV: Investing
  17. Why You Need to Invest
  18. The Basics of the Stock Market
  19. How to Actually Start Investing
  20. Retirement Accounts in Practice
  21. Real Estate as an Investment
  22. What to Avoid
  23. Part V: Big Decisions
  24. Buying Your First Home
  25. Insurance You Actually Need
  26. Relationships and Money
  27. When to Get Professional Help
  28. Part VI: The Bridge to Founder Life
  29. The Personal Finance of Taking the Leap
  30. From Personal Budget to Business Budget
  31. The Three Numbers That Tell You If You Are Ready

+ Appendix A: The Start Ready Checklist · Appendix B: Tax-Advantaged Account Comparison · Appendix C: The "Should I Take the Leap?" Scorecard · Appendix D: Recommended Reading · Appendix E: Glossary · Appendix F: Monthly Financial Tracker · Appendix G: The 25 Most Expensive Financial Mistakes

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Financial security is not the goal. It is the prerequisite.

Two people graduate on the same day, same salary: $55,000. One sets up a $400/month auto-transfer into an index fund and never thinks about it again. The other waits ten years. By age sixty, the gap between them is $640,000. Same contribution. Same returns. The only difference was when they started.

Start Ready is the prequel to Raise Ready and Exit Ready. Those books assume you have a financial foundation. This book builds it.

This is not a book about frugality. It is a book about building a financial position so strong that you can take risks other people cannot afford to take. US-focused with UK and EU callout boxes throughout.

Later is expensive. This book makes later unnecessary.

Model Ready Book Cover
Financial Modeling

Model Ready

Build investor-grade financial models that withstand due diligence.

395 pages · PDF · Available on Amazon

$9.99 one-time
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  1. The Complete Guide
  2. What a Financial Model Actually Is
  3. How Investors Think About Your Numbers
  4. The Architecture of a Fundraising Model
  5. Revenue Modeling: From Drivers to Dollars
  6. Cost Structure: COGS & Gross Margin
  7. The Hiring Plan
  8. Cash Flow and Runway
  9. The Balance Sheet
  10. Unit Economics That Actually Matter
  11. Scenario Planning & Sensitivity Analysis
  12. The Assumptions Tab
  13. Diligence-Proofing Your Model
Exit Ready Book Cover
Exit Planning

Exit Ready

Don't leave millions on the table when you leave your company.

300 pages · PDF · Available on Amazon

$9.99 one-time
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  1. Part I: The Foundations of Exit Value
  2. The Exit Is Not an Event
  3. The Exit Landscape
  4. What Makes a Company Worth Buying
  5. Part II: Valuation
  6. How Buyers Price Businesses
  7. The Metrics That Move Multiples
  8. Recasting Financials: The Art of the EBITDA Bridge
  9. Part III: Preparing the Business
  10. Building a Data Room That Closes Deals
  11. De-Risking: Fixing Problems Before Buyers Find Them
  12. Reducing Founder Dependence
  13. The Two-Year Countdown
  14. Part IV: Running the Process
  15. Strategic vs. Financial Buyers
  16. The Second Bite: How PE Rollover Can Double Your Exit
  17. Creating Competitive Tension
  18. Building Your Exit Advisory Team
  19. The Confidential Information Memorandum
  20. Management Presentations and Buyer Meetings
  21. Handling Unsolicited Offers
  22. Part V: The Deal
  23. Asset Sale vs. Stock Sale
  24. Earnouts, Escrows, and the Money You Might Never See
  25. R&W Insurance: Unlocking Cash at Close
  26. Negotiating the LOI and Definitive Agreement
  27. Due Diligence: Surviving the Interrogation
  28. Telling Employees: When, How, and What to Expect
  29. Part VI: Tax: Keeping What You Earn
  30. QSBS: The Most Valuable Tax Provision Most Founders Miss
  31. Installment Sales, ESOPs, and Opportunity Zones
  32. Cross-Border Exits and International Tax Planning
  33. Part VII: Special Situations
  34. SaaS and Recurring Revenue Exits
  35. Small Business Exits Under $10M
  36. Acqui-Hires and Talent Deals
  37. When the Best Exit Is Not Selling
  38. Part VIII: After the Wire Hits
  39. Post-Close Obligations and Traps
  40. The Psychology of Letting Go
  41. Managing Wealth After a Liquidity Event
  42. The Serial Founder's Advantage

+ Appendix A: Due Diligence Checklist · Appendix B: Valuation Multiple Tables · Appendix C: Sample LOI & Key Terms · Appendix D: Exit Readiness Scorecard · Appendix E: The 25 Most Expensive Exit Mistakes · Appendix F: The "Should I Sell?" Framework

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Most founders treat an exit like a single event. But the reality of the M&A market is unforgiving: 70% of founders spend no time on exit planning, and as a result, they "sell blind."

In Exit Ready, Yanni Papoutsi—the strategy lead behind multiple exits—delivers a systematic playbook for founders who want to maximize what they actually walk away with.

Covers the 24-month countdown: from valuation mechanics and EBITDA bridges to tax planning (QSBS, installment sales) and post-close wealth management.

Stop building to sell. Start being Exit Ready.

Analytics Ready Book Cover
Data Strategy

Analytics Ready

Turn raw data into decisions that compound. OKRs, KPIs, and the metrics that actually move the needle.

333 pages · PDF · Available on Amazon

$9.99 one-time
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  1. Part I: The Analytics Foundation
  2. Why Most Companies Drown in Data and Starve for Insight
  3. The Analytics Maturity Model
  4. Building a Data-Driven Culture
  5. Part II: OKRs That Work
  6. The OKR Framework: From Google to Your Startup
  7. Writing Objectives That Align Teams
  8. Key Results: Measurable, Time-Bound, Ambitious
  9. OKR Cadence: Setting, Tracking, and Grading
  10. Part III: KPIs That Matter
  11. Choosing the Right KPIs for Your Stage
  12. Leading vs. Lagging Indicators
  13. SaaS Metrics Deep Dive: ARR, NRR, CAC, LTV
  14. Marketplace and E-Commerce Metrics
  15. The KPI Dashboard That Investors Actually Read
  16. Part IV: Data Strategy
  17. Building Your Data Stack
  18. From Spreadsheets to Warehouses
  19. Cohort Analysis and Segmentation
  20. Experimentation Frameworks: A/B Testing That Ships
  21. Reporting Cadence and Board Decks
Read more about this book ▾

Most startups track too many metrics and act on too few. The gap between "data-driven" and actually making better decisions is wider than anyone admits.

In Analytics Ready, Yanni Papoutsi lays out a practical system for choosing the right OKRs, tracking KPIs that matter at your stage, and building the data infrastructure to make it all stick.

Covers analytics maturity models, SaaS and marketplace metrics, cohort analysis, experimentation frameworks, and the reporting cadences that keep boards and teams aligned.

Stop guessing. Start being Analytics Ready.

What founders say

“

I was two weeks from my first investor meeting and had no idea my model was broken. The audit checklist found three formula errors that would have killed my credibility. We closed our pre-seed in five weeks.

Marcus J. · CEO, Stackline Labs
“

The financial model template alone saved me a month of work. It came pre-built with the exact structure VCs expect. I just plugged in my numbers and had something I was proud to send out.

Priya S. · Founder, Carda Health

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